CONSETT & DISTRICT SUNDAY LEAGUE
Jacob Ham
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DATE
1st March 2017
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DEADLINE.
1st June 2017
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PERSONAL DEADLINE.
24th March 2017
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Brief.
The start of 2017-2018 will mark the 50th anniversary of Consett & District Sunday league’s existence and in light of that they are celebrating in many ways and one of them being rebranding the face of the league.
The brief is to create a new logo design, in the form of a crest that represents football in and around the Consett area. The logo has no specific shape or colour, however must be suitable for usage on a medal, letterheads, handbooks, websites and clothing.
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Concept.
The concept was to create a badge that represented the history and landmarks that are found in and around Consett. Starting with the top of the logo, the church comes from The Parish Church of Consett. The second part of the logo comes from the famous reservoir, known as Derwent Reservoir, this is known to be one of the biggest inland waters within England.
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Development.
During development, I wanted to create multiple version of both a primary mark and a combination mark, this allowed me to correctly analyse which worked better and displayed the correct information. I wanted to see how the logo would react when using various amounts of text underneath and which would be more suitable for
the brand.
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I decided to test using the following headings above the logo “Sunday League” and “Founded 1967”. I decided that using a personal fact such as the year the league was founded, would further establish on the concept of being the 50th anniversary.
Colour.
The colour of the logo and branding is chosen to represent the design used. The bottom of the logo is designed to represent the Derwent Reservoir using the blue to represent water felt like a great idea to expand on this.
Colour was rather difficult to choose in this situation as the logo will be used on kits which are often various in design and colour, so it was best to keep the logo in black and white to allow easy usage. Although the main logo is navy and blue, the mark should always be used correctly when place on any external assets.
Reflection.
In reflection, I feel that the logo represents the brand perfectly being both historic using the Derwent Reservior and The Parish Church of Consett but clearly states being professional within sport. The colours chosen strongly reflect the history of Consett and District.
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Expanding the brief.
Although the purpose of this brief was to create the logo for the brand, I wanted to expand on this to give myself more experience working on branding. I decided it would be best to create various assets based around the topic of Football that would allow me to create new things, in which I have not necessarily done prior.
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Brand Pattern.
The pattern of the brand is designed to represent and reflect the design of the logo. The pattern is created from using the wave shape used in the middle section of the primary mark.
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The pattern can be used in three different ways, the first being used as a single line. The second as two lines, one above the other with a parallel gap between them. The final being a constant pattern that flows from left to right of the canvas that creates an actual wave.
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Usage.
The patterns should be used in colours that contrast with the background in place, for example on white backgrounds the colour blue should be used. On black the colour gold should be used. The sizing of the pattern should all depend on the medium used, if working on a A4 letter head, the single wave should have a width of 210mm and height should equal 50.276 mm, with being placed on the edge of the 21mm margin.
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The other variations of the patterns should be used on assets that don’t necessarily need branding, such as inside pages of handbooks or brand guidelines.
Match Day Referee cards.
To expand the array of branding developed for the brief, I decided to create branded match day cards, these would be used when negative situations happen in the game. Yellow being a warning and Red being the worst of the two. I wanted to try something different and make the branding style, carry on throughout mainly using the signature wave pattern developed.
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I wanted the cards to reflect the brand in a professional and clean way but sticking to the popular signification of the cards used within football. The design used must always be in contrast with the background, mainly so it stands out and looks appealing. There will also be a green card that sports a white design, this should be used to reward good behaviour.
Kit Design Templates.
To showcase how the logo should be used on internal and external assets such as the match day kits, I decided to create two separate kit types. One being the referee shirt and then the other being a Home and Away strip, that featured the colours used within the branding. The logo should forever be placed on the left and right sleeves along with contrasting with the design of the shirt, either in black or white.
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The template needed to display how the kits should be designed, I wanted to show the two key areas for branding that should be used by the team, the logo must be placed on the left chest and the sponsor/sponsors of the brand in the middle of the stomach.
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Reflection.
In conclusion of this project, I have really enjoyed expanding my skills as a graphic designer. Learning new ways to produce branding assets such as match cards and even more creating shirt templates for the teams within the league.
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This project have me the perfect opportunity to develop a logo that represented a place in which I live near to but allowed me to create something unique that looks professional and can be used across a wide range of materials both digital and printed. Ironically I did not develop any digital assets such as a website or wallpapers. In the future would be best to expand the brief in both directions due to a majority of brands having a strong social presence. Overall I am happy with how this brief turned out, and submitted it for approval in result.
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