DOUGLAS JOHNSTONE BRANDING
Jacob Ham
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DATE.
25th March 2017
DEADLINE.
25th March 2017
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Client Feedback.
I have to say that I am really impressed with the quality and standard of work that has been presented by Jacob, not only have I received the logo, but also a plethora of information that came along with it such as guidelines, examples of the logo can be used and many others, something I feel not many other people would do.
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I am very impressed with the design itself and the creativity, such as the combination of my initials ( DJ) to be made into a modern,premium yet sophisticated looking logo, which will now be used for my branding. The most prominent aspect I like the most about the logo is the how simplicity of the logo, its very easy on the eyes, and because of the way it looks, I feel that it works very nicely for watermarks among others things.
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In conclusion I would highly recommend Jacob Ham if you are wanting a modern minimal design,with fantastic customer service and communication between the client and the designer.I couldn’t have asked for more.
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Douglas Alexander Johnstone
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Evaluation.
Upon finalising this project, I wanted to evaluate on the work produced, to explore how I feel about my work and how I could explore various methods to improve my work in the future.
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Logo.
The logo is the main outcome of the project along with assets that will be used in moderation with publishes of Douglas’s photographs. Overall I am extremely happy with the outcome, as I feel that it strongly represents the work that Douglas produces. The logo is rather creative playing on negative space to create the second initial found in the client’s name, I have always loved monograms for this exact reason.
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Deadline.
The deadline for this project, was rather short but in result made it more fun. Starting the brief on March 18th and finalising the project on the March 25th. The project was short but it was a fun project that allowed me to design an array of branding in a different light from what I have been designing. The time was more than enough to fully finish the project and complete a few small extension tasks, thinking about the future.
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The future.
Although the project, is finished. Over the summer, I will be developing guidelines for Douglas and his brand to ensure that the logo is used in the correct way throughout his work. That will probably be added to the Behance project once finalised and sent to print shortly after.
Behance Project.
Upon finalising the project with Douglas on the 25th March, I decided to publish the outcomes to my range of portfolios such as Behance and Dribbble.
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Throughout the project, I wanted to showcase both development and decision making, with including mind maps and revisions of the logo design, showing feedback from myself and Douglas to help explain the final outcomes.
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The project is designed to flow with colour, using mainly black and white with the odd grey for captions on images such as the construction of the logo.
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Overall I am happy with the outcome of both this project and the posting to my portfolios, as the project flows from start to finishing showing clear decision making along with looking professional and appealing to clients. I think using Gifs, help to enhance the project by making them more interactive rather than using static images throughout the entire project. I think that the logo and branding suits the client perfectly representing his work and his initials.
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Project links.
https://www.behance.net/gallery/50591823/Douglas-Johnstone-Photography?
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https://dribbble.com/shots/3372499-D-J
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https://dribbble.com/shots/3389023-Douglas-Johnstone
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https://dribbble.com/shots/3389097-Douglas-Johnstone-Logo-Grid
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