top of page

FESTIVAL BRIEFING

Jacob Ham

​

BRIEF INITIATED.

13th February 2017

​

DEADLINE.

20th March 2017

​

Brief.

To design a 16 page brochure of my choice.

The brochure must include;

  • Important information about the event

  • Appropriate imagery

  • An article discussing a VIP at the festival.

  • A redesigned map of the site and timetable of the event.

​

Project Aims.

  • Throughout this project, I must aim to;

  • Demonstrate professional working methods that explore the creative process and its cycle.

  • Analyse contemporary editorial designs making links to personal creative development through critically evaluating my designs.

  • Create visual outcomes that embrace experimentation and creative exploration

  • Present and evaluate my final outcome to peers, and reflect on how effectively I have delivered the intended message to the audience using visuals.

​

Potential ways to expand the brief.

  • Develop designs for tickets for the event.

  • Redesign or develop a website for the event.

  • Produce an array of merchandise for the chosen event.

​

Key dates and planning.

​

13th February 2017.

  • Presented with the brief and ask questions

  • Develop initial research and analysis editorial design.

  • Start initial generation of designs.

​

20th February 2017.

  • Spend reading week developing initial ideas and document all development in sketchbook along       with annotations.

​

27th February 2017.

  • Group critique to review initial designs and research to get feedback on concepts and develop work further.

​

6th March 2017.

  • Development of designs and focus on finalizing composition.

  • Making sure balance and consistency throughout my final spreads.

  • Start on extension task, making sure that designs are consistent throughout development and annotated in sketchbook for WRL tutorials.

​

13th March 2017.

  • Finalize both brochure and extension tasks and prepare for final outcome presentation the following week to present to rest of group.

  • Test prints and create a mockup of final brochure and assets created for the event.

​

20th March 2017.

  • Deadline a 9am

  • Present final work to peer and evaluate project in both sketchbook and PPD blog.

bottom of page