GAMING IN MIND BRIEF

Jacob Ham

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DATE

1st December 2016

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DEADLINE

24th March 2017

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Brief.

Graphic Design with Purpose.
Tackle an issue that is common in today’s world, whether that’s lack of food, raising a matter if health, or focus on the common stigmas and problems with migration.

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Creative Solution.
Throughout life we often are faced with complications with education, work, the end of a relationship or struggles within the family. Most likely they will cause a setback and have a negative impact, particularly in men. 

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Currently, it is known for men to push the problems aside rather than open up and make others aware of the issues troubling them. Essentially walking alone, this has played a big part in the rise of suicides, especially within younger men over the past few years. Others deal with this in many ways, such as reverting to playing games constantly.

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The solution is to create a brand that helps make people aware of an issue in this area but also developing that brand through the use of social media and poster campaigning.

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Project Planning and Key Dates.

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3rd October 2016.
Creative Conscience opens for entries for a selected range of briefs. One brief being “Mens Mental Health”.

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4th October 2016.
Start mind mapping for ways people try to cope with depression, focusing on Males (Aged between 13-65).

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4th November 2016.
Decided to focus on linking Gaming with depression. In the sense of people who are faced with depression, becoming addicted to video games to push away the negative feelings they have.

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1st December 2016.
Started to develop ideas for the brand values based on the name “Gaming In Mind” and start initial ideas for the logo design, colour and typeface.

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17th December 2016.
Finalise the logo design, along with colour and typeface. Along with producing a brand sheet to go with the logo.

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27th December 2016.
Hire Douglas Johnstone (Sisters boyfriend and freelance photographer) to start developing ideas for brand imagery which will display a key message to the person reading       the poster/flyer.

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1st January 2017.
Start developing a range of brand assets for use on social media and create the social media accounts.

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4th January 2017.
Make the brand go public, and start developing an audience and support. 

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7th January 2017. 
Start writing up the brand values and tone of voice.

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20th January 2017.
Start developing ideas for flyers/posters based on the progression of becoming both depressed and addicted to video games. Discussing both the positives and negatives that can arise.

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30th January 2017.
Start developing scamps for the website design along with producing a site map.

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6th February 2017.
Start designing the website either using Photoshop to design and hiring someone to code or using Adobe XD to fully develop the site.

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13th February 2017.
Finalise the website and finish the brand assets including business cards and letterheads.

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20th February 2017.
Start producing the brand guidelines for Gaming In Mind (Approx. 40+ pages.)

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6th March 2017.
Finalise brand guidelines and get feedback from peers in the college and from Looks media.

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7th March 2017.
Start producing submission document for entry to Creative Conscience, in a PDF format with a maximum size of 15mb and at least three included key images from the project.

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13th March 2017.
Finish the first draft of the submission document and start proof reading.

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14th March 2017.
Finalise submission document.

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24th March 2017.
Submit document for entry and upload the project to my personal social media sites such as Facebook and Twitter. Along with publishing to my personal portfolio on both Behance and Dribbble.

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7th April 2017.
Start operating Gaming In Mind, by opening ways of contact. Such as email and private messaging on         social media.

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5th July 2017.
Award ceremony for Creative Conscience.