GAMING IN MIND LOGO DESIGN
Jacob Ham
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DATE
17th December 2016
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DEADLINE
24th March 2017
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Brief.
Tackle an issue that is common in today’s world, whether that’s lack of food, raising a matter if health, or focus on the common stigmas and problems with migration.
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Creative Solution.
Throughout life we often are faced with complications with education, work, the end of a relationship or struggles within the family. Most likely they will cause a setback and have a negative impact, particularly in men.
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Currently, it is known for men to push the problems aside rather than open up and make others aware of the issues troubling them. Essentially walking alone, this has played a big part in the rise of suicides, especially within younger men over the past few years. Others deal with this in many ways, such as reverting to playing games constantly.
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The solution is to create a brand that helps make people aware of an issue in this area but also developing that brand through the use of social media and poster campaigning.
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The concept.
Designing for depression can often be a sensitive subject, and rather difficult to get the message across within the logo itself. However combining the target audience with the subject at hand, felt like a perfect route to go down but finding a solution that displayed the correct message was rather awkward, but in the end straight froward at the same time.
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The concept was to combine the face of a person with a console gaming controller, this displaying the message in two different ways. The first being that the logo resembles a sad face, however when looking at the "frown", you can see a clear indication that it is a controller, this bringing together the main ethos of the brand.
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Furthering this concept I wanted to experiment on how changing the eyes would give the logo itself a different feel and display the correct message. Starting with the eyes just being two circles, I redesigned it to look like plus and minus symbols, however this gave two impression that was drastically wrong for the message I wanted to give. Although the logo showed and represented depression can fluctuate up and down, but I felt that the logo was not serious as it rather looks like its winking. This gives the logo a happier vibe, but makes it feel unlogical as people often wink when they are happy.
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Therefore I went on to further develop the eyes of the logo and experimented with using crosses, however instantly the logo felt to negative and displayed a toxic vibe, along with the colour used enhancing this further.
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Conclusion.
In conclusion, I decided to choose the original concept as I gave the message in want the brand to have, with the logo showing that there is an issue with people turning to gaming as a act of coping with depression. The logo symbolises the brand perfectly with relating to the target audience and the subject at hand, with the eyes helping to make the face become clearer and the controller underneath.
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Colour scheme.
The colour scheme of any brand needs to be representative of what the brand does or stands for. Gaming In Mind is targeted at a sensitive audience, so the colour scheme needs to enhance the logo and display the correct message.
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The colour scheme is split into four headings, these four colours are designed to represent various meanings behind the brand along with connecting with the issue the brand focuses on.
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Feeling Blue?
The colour blue is used to represent the term “Feeling blue” the popular term is known for signifying feeling unhappy or depressed. This in itself helps the viewer relate to the topic. Alongside that the colour blue itself also portrays a sense of trust and loyalty, which any brand should aim to represent.
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Emotionless.
The colour grey is an emotionless colour, this relates to the gamer becoming isolated and shutting out their feelings, neither feeling happy or sad at the time of playing video games, furthermore the colour is directly in the middle of black and white which are considered to be emotional colours in themselves.
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Negative.
The colour white is rarely seen as a negative colour as it considered to represent purity and innocence. In this situation the colour white is used to represent isolation and being empty. This comes from the play on term “Negative Space” which is often used by graphic designers to represent a blank space between an object.
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Anxious.
Black is a mysterious colour, and so is the human mind. When isolated we often create a barrier and block out feelings and most importantly the world that surrounds us. Doing this allows us to hide our insecurities and avoid people seeing the anxiety and unease, the colour black will always be present when people choose to hide away, blocking out light.
