GAMING IN MIND PHOTOGRAPHY

Jacob Ham

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DATE

27th December 2016

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DEADLINE

24th March 2017

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Brief.

Tackle an issue that is common in today’s world, whether that’s lack of food, raising a matter if health, or focus on the common stigmas and problems       with migration.

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Creative Solution.
Throughout life we often are faced with complications with education, work, the end of a relationship or struggles within the family. Most likely they will cause a setback and have a negative impact, particularly          in men. 

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Currently, it is known for men to push the problems aside rather than open up and make others aware of the issues troubling them. Essentially walking alone, this has played a big part in the rise of suicides, especially within younger men over the past few years. Others deal with this in many ways, such as reverting to playing games constantly.

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The solution is to create a brand that helps make people aware of an issue in this area but also developing that brand through the use of social media and poster campaigning.

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Brand Photography. 

Similar to the logo and colour, the brand's photography is meant to be meaningful and relatable to the target audience. The photography will be split across three images that all tell a different story from the last, but all linking together to build       a campaign.

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The three images define the process of becoming addicted to video games through facing depression, these three stages are;

• Isolation

• Addiction

• Realisation

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The process is supported by a definition from start to finish to how gaming is not a cure to depression, it just pushes it to the side until you stop playing, forcing you to play again and again till you become hooked.

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Isolation. (Image One)
Often people who are depressed isolate themselves from the entire world, including friends and family. This is where the whole process begins. Normally being isolated is the person’s choice, as they fear others will cause more hurt and not be able to help. Isolation can be caused by many other things such as shame, low self-esteem or bullying.  

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Isolation effects the mind a lot more than the body. The process of isolating yourself from people makes you doubt anything and everything, pretty much questioning what your told by others. Often you will lose interest in things you loved doing daily and stop going outside as you rather just be with you and your thoughts.

 

Addiction. (Image Two)
Once someone has removed themselves from the outside world, this is the perfect time to become addicted. It can start very easy, whether its picking up your phone or using an owned console system to play games, you will quickly feel that the things that once troubled you, no longer do.

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Although this is a temporary fix, once you stop playing all the problems will suddenly come back forcing you to play more and more so they do not strike again. From the moment, you pick up that controller you will not put it down until you literally cannot keep your eyes open. Once you wake or have the chance to play again you will take it with both hands to escape      from reality.

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Realisation. (Image Three)
Gaming is a temporary fix and there is no doubting that, but eventually you will notice a problem and find someone to talk too. Quite often it’s not you who points it out, sometimes it can be a new lover or your parents. You will see there is so much to change in your life but you know that problems come and go and in some way, you made it through the hard times and learnt that gaming does not fix your problems it helps push them aside.

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Realising a problem can often be down to a change in frame of mind, such as seeing how important your education is or seeing that you need to start and work towards the future, relating more to focusing on something new in your life. This does not mean you will never play video games ever again, it just means you will play them more considerately and when the time is more ideal and not at 2am on a school night.

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Problems come and go and in some way, you made it through the hard times and learnt that gaming does not fix your problems it helps push them aside.

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Equipment.

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Camera.
Nkon d7200 - Camera body

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Camera Lens.
Sigma 70-200mm f/2.8 APO EX DG HSM

Nikon 40mm f2.8 g af-s dx micro

Nikkor Lens AFS DX 18-55 mm f/3.5-5.6G VR

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Lighting.
Photoolex M500 Flash Speedlite