HAROON BAKHSH LOGO DESIGN

Jacob Ham

DATE

8th January 2017

Brief.

Haroon Bakhsh is an online entrepreneur, blogger and in the near future a web developer. I was contacted by Haroon to redevelop his personal branding and establish his identity by creating a set of branding guidelines to help set the bar for how his branding should be presented.

The solution was to recreate his branding that was in place but reposition it to create a bigger and better outcome. The logo should be used In the footer of Blog posts, which is to show individuality and to help self promotion and recognition by readers and in commercial work such as client work it will do the same.

The branding should be represented in a monogram ‘HB’ which is used where less space is available or a smaller logo is preferred and a wordmark ‘Haroon Bakhsh’ where larger space is available.

Logo design and process.

Whenever I created a logo, I develop a grid that would ensure that the logo was designed to perfection meaning that all the sizes are equal. Furthering this using the Fibonacci Sequence and Golden Ratio to develop the sizing for the shapes would enhance this, mainly for circles. Although the logo will be using rectangles alongside these circles, it was best to develop a small range of circles to fit this pattern and suited the design of the logo without going overboard.

From studying A-Level maths for a short time I was aware of the Fibonacci Sequence, but was unaware of it being useful for developing logo grids until I read “Grid Systems In graphic Design”. Using the method always me to correctly size my shapes to be used for different aspects of the logo such number “3” being used to design the outer part of the B then number “1” being used as the inner section, which will be removed.

Whilst producing variations around the concept decided on, I wanted to test out various ways of connecting the two letters but keeping the basis of the logo the same. It was surprising how much changing the middle section of the concept gave a completely different message, for example adding a space in the bottom part of the B, resulted in the letter H looking like a letter P, which was defiantly to be avoided. In the end, we narrowed it down to two final concepts those being the third down on the first row and the fifth on the second row.

Feedback from Haroon.

Hi Jacob!

As you’ve been constantly been sending over work I’d like to give some feedback on the work presented.

First of all, I believe you’ve absolutely blown the logo out of the water, it’s everything I didn’t believe was possible, the professionalism reflected in the monogram logo in combination with the selected colours really gives off a high quality aroma.