HOAM GROWN INTRODUCTION.
Jacob Ham
Start Date.
7th November 2016
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Deadline Date.
19th December 2016
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Brief.
Hoam Grown is a start-up Community Interest Company based in Grainger Market, Newcastle, that currently have no official branding, or assets. Hoam Grown are also in need of a wide selection of Tote bags & T-Shirts, the store will be aesthetically rustic but modern.
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Creative Solution.
To develop ideas to create the first official logo design for the brand and to create a minimum of 25 initial design ideas for Tote bags and T shirt designs, with around four or five final designs.
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Expanding the brief.
To expand on my development of the logo design, I will create a full corporate identity, including Staff uniforms, Website design and a wide range of aspects that will be used in everyday situations.
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Planning the project.
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November 7th,
Within the first week of this project, I plan to spend it researching into all aspects, such as the purpose of the CIC and the products they intend selling in the future, Permaculture Principles and look into Branding and logo designs that are developed around the terms "Organic" and "Non Chemical Produce". In this week I also aim to gather concepts for the logo design for the brand, along with colour schemes and a typeface.
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November 14th,
During the second week, the first thing I plan to accomplish is to finalize the ideas and choose the final logo design to move forward with, secondly is to start creating brand assets such as business cards and compliment slips.
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November 21st,
At the start of the third week, I will start producing concepts for the T-Shirts and Tote bags that will be produced in black and white only, creating between 25 to 30 different concepts, during this week I will also start creating concepts for the website homepage.
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November 28th,
During the fourth week of this project, I will be continuing finishing of the T-Shirt and Tote bag design and picking four or five concepts to put forward to the client, within this week I will also finish up the design for the home page of the website.
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December 5th,
In the fifth week, I will begin to start producing a infographic that helps displays information related to the Permaculture Principles and Ethics.
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December 12th,
Within the final week of this project, the infographic will be completed and I will be checking over all the files and preparing them to be sent to the client, mainly by producing a style guide to showcase the work that has been done and the reasons and thought behind them.
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Extra,
Once the work has been sent to the client, I will be turning the project into a published project on my Behance portfolio, this will be in a similar style to the style guide for the brand.
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Contents,
Branding Identity, Logo design, Merchandise and UI design.
