HOAM GROWN MERCHANDISE

Jacob Ham

 

DATE

28th November 2016

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Producing 25 concepts for use on both shirts and tote bags, was something rather different from what I normally do. At first I found it rather challenging due to a misunderstanding, which was that no colour was to be used, however that wasn't the case.

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At first I started messing around with the logo, putting it in various situations such as adding stars in the top corners or creating a repeated pattern, however they did appeal to me, they would be limited and didn't suit the idea of being printed on a shirt.

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I decided it would be best to initially use the logo design as one of my five final proposals for both the shirts and tote bags. This was down to the fact it would expand the brand assets and make more people aware of the brand.

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Rather than just focusing on making icon and logo based designs, I wanted to focus on developing a few typography responses using the slogan "Be Free, Be Fresh". This slogan comes from the idea of Hoam Grown selling chemical free, fresh produce in their store.

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I had the idea to use a cartoonish font, surrounded by a circle of lines that would be repeated, essentially looking like sun rays. The process of doing this was something new, which involved me rotating a circle and one single line by a division of 360 in this case 24 degrees each time and instead of pressing rotate, I'd click copy instead. From this concept I went on to develop two other ideas, one with ended up being my favorite of the designs, I had produced for this brief. 

 

Once I learnt that colour could be involved within the designs I decided to experiment with simple food icons, that would use negative space to highlight a certain food such as "Carrot" and then the chosen colour scheme would link in with the type, that being "Rainbow Carrots". Initially I didn't have any doubts about the colour, until my tutor pointed out that people might relate the design to "LGBT", however after doing some research. The "LGBT" rainbow only uses six of the seven colours from the rainbow, missing out the violet. To further experiment in removing this confusion I debated on adding text either at the site or below of the icon, but felt that there was too much going on.

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From there I went on to test out using gradients, with the colours; orange, green, black and white to create a geeky looking carrot. This design is my favorite out of the icon based designs, purely down to how fun it was to make. I tested out to see how it would look with text that read "carrot GEEK" to change up the direction of the design and wandered in favor of that one.

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