NEXTAH ARTS BRAND GUIDELINES

Jacob Ham

DATE INITIATED

1st December 2016

PUBLISHED

2nd January 2017

About Nextah

Callum Finn or Nextah Arts Is a young graphic designer from Warrington, North West of England. Nextah tends to focus on logo designs however he plans to expand into new areas of design within the New Year. Callum started designing in April 2015 mainly down to him having a friend who used to be a designer and always felt bad asking for designs. So, with that in mind he decided to take it up on himself to learn how to design.

The project

I was commissioned to recreate Callum’s branding, based his persona “Nextah Arts” by using the key initials N + A to develop ideas for the logo. Callum wanted the new branding to be more professional than the one he had in place at the time of contacting me. The overall feel should be clean and simple but works effectively for the brand and appeals to clients both in the present and future. The branding will also include business cards, social media assets and guidelines to make sure that the logo and everything else is used correctly.

I wanted to expand on my previous branding projects such as Streamer Market and Matthias Vancoille. Expanding the guidelines by making them more diverse and strict to ensure that consistency is present for a long time while the branding is in use. Adding protection to the master logo which would prevent any misuse or alterations to the design, whether it be rotating or placing text and imagery in a certain distance of the logo.

Client feedback

"Jacob offers a very professional service and I am extremely happy with the outcome of this project that I commissioned him for. Jacob offers a very fast turnaround for the quality of work he delivers. I would defiantly recommend Jacob for anyone looking for any design work. Very satisfied."