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PERSONAL BRANDING BRIEF

Jacob Ham

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DATE

2nd March 2017

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DEADLINE.

18th March 2017

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Original Brief.

In preparing for my future career as a Graphic Designer It would be essential to develop an appropriate logo and branding for myself as a freelance graphic designer. It would be useful to also produce a range of personal promotional materials. These should include a Business card, Letterhead and a T-shirt or hoodie design. It would be crucial to also consider my logo on a range of other merchandise and products such as leaflets, flyers and posters that may promote my services in the future.

 

New Brief.

To redevelop my current branding, but keeping the logo the same however redesign my brand assets to create a higher sense of professionality. Design guidelines for the brand that never existed during the time of the original rebranding in early September.

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Project Aims:

Throughout this project, I aim to;

  1. Demonstrate professional working methods that explore the creative process and its cycle.

  2. To Further establish both my brand and branding after being in use for nearly six months.

  3. Reflect on ongoing work throughout the time during this project.

  4. Create a full array of branding with strict guidelines for both logo and assets.

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Project Planning.

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2nd March 2017.

  • Start redeveloping my branding, focusing initially on refining the logo and creating a new colour scheme with both meaning and professionalism being the key.

 

6th March 2017.

  • Start redeveloping current brand assets along with creating a more professional CV template.

 

8th March 2017.

  • Start producing personal branding guidelines that are both consistent and strict but being straight to        

       the point.

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12th March 2017.

  • Finish the first draft of the guidelines and start proofreading and making final changes to the

       InDesign document.

 

18th March 2017.

  • Finalise my new branding and create two PDF’s of the guidelines and send them for printing via      

       online service.

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20th March 2017.

  • Publish my new branding to all my current platforms along with republishing “Personal Branding”              

       on Behance.

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