SOUTHPAW DANCE COMPANY BRIEF

Jacob Ham

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DATE

12th January 2017

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Southpaw.

Southpaw Dance Company was formed in 2013 by Robby Graham, who over the past decade has been developing a distinctive dance vocabulary known as B-Boying or Breaking. Robby has helped to create a consistent outdoor touring work including their successful plays such as Faust and Carousel.  The work is often themed around things many people can relate to such as body image and rioting and protesting.

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Brief.

To develop a set of materials that will be used by Southpaw Dance Company to represent the brand both taking into consideration of the look and feel along with the future of the company. The designs should also be developed using the considerations set by the client.

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Contents.

• Suggestions for Wordpress website template.

• Social media refresh.

• Business cards.

• Word document template.

• PowerPoint template.

• A glossy "pitch" document.

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Considerations.

• The logo is already designed and used in promo films that are uploaded on the company's Vimeo account.

• The materials on and offline must relate to each other and keep the brand tied together. 

• The materials must clearly reflect the brand and the values of the company.

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Planning and key events.

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12th January 2017

Brief is presented by Robby Graham, Catherine Jones and Frank Wilson at 11:45am. Robby then performed a introduction and followed that by talking to the members of the course.

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At 13.00pm we where spilt into groups, where we developed a range of scamps or digital designs to present to Robby once he had finished his workshop. These groups consisted of members from various levels from the course, level 4, 5 and 6.  Ideas presented to Robby at 2.30pm.

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13th - 19th January 2017

Develop ideas and present them using effective guidelines in a form of a A3 PDF. Two or three designs will be selected for further development.

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26th January 2017

Final concept will be chosen and signed off.