SPARK CREATIVE EVALUATION
Jacob Ham
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DATE.
13th March 2017
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Introduction.
Created in early 2015, Spark Creative is a web design agency that designs and codes both front and back end websites. Sparks work ranges from one page portfolios to fully operational banking websites. Spark Creative is set in the heart of Manchester, and in the future, will be expanding to an office space in London. Spark Creative was formally known as Get Spark, however decided to
re-brand themselves to develop a bigger presence and fully launch our brand with the full potential, that they initially hoped for.
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Creative Solution.
The solution is to develop an array of branding that represents Spark Creative in a creative and dynamic way. Using the shape of a lightning bolt combined with a wordmark to create the new branding for the brand. The branding should be unique and consistent throughout.
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Concepts.
Developing concepts for the new logo for the brand, I decided to experiment with combining an icon that represents the term “Spark Creative”. I started producing and messing around with lightning bolts that used the ethos of the company to expand them further. I wanted to explore a range of ideas that used the icon in different aspects such as in a IPhone app icon or having a stereoscopic 3D effect to it.
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The chosen concept is designed to represent the brand in two different ways which would work in harmony together. The first being around their name, using the design of a lightning bolt to symbolise the word “Spark”. The second being that the work they produce work will forever be designed using pixels only, having a constant resolution of 72ppi and when you zoom in closer to the work. Objects start to become pixelated and I wanted the logo to show both the dynamic and often secret side to the brand and the way they operate as a web design studio.
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Colour.
The primary palette for this brand, I decided to focus around the name and values of the brand itself. The brand being focused around creativity and the design of the logo. I decided to choose three shades of yellow to represent the colour used to symbolise both the term “Spark” and being creative. These colours are supported by a range of colours in the secondary palette that brings the brand further to life.
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The supporting palette contains a purple that counteracts the yellow used within the logo, which overall expands the looks of being great in vision and quality. The purple is used for headings and page numbers which make them stand out on the white background used within the brand booklet or on other applications.
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Brand Asset concept.
The concept behind the Spark Creative brand assets was to continue the design used within the logo design. This being the use if the multiple colours to give the impression of pixilation. The design would feature both the primary palette and the purple from the secondary palette to fully diverse the branding to its full potential.
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The pattern would be created by copying the original primary mark and placing it on the canvas then up scaling it to the width of the document and cutting it in half, this would give the exact size of both the margins on A4
and A5.
To keep the designs of the brand assets consistent, I developed a range of grids that would help to keep both sizing and the design identical but to ratio. Designing the style of the assets on a larger scale first allowed me to make a plan on how I would develop and gain sizes for margins and the logo. I decided to scale up the primary mark to the width of the A4 letter head then cut it in half and used one box from the leftover materials to give me the margin size of 21mm with the full box being 42mm x 42mm. I decided to then use the sizing of each box for the combination mark size.
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Conclusion.
In conclusion, I feel that the new branding in place for Spark Creative is an improvement from the wordmark that was used prior to the rebranding of the company from
Get Spark.
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Overall, I feel that the new logo represents the brand effectively both with the colours that brings the brand to life and is consistent that works to connect each asset of the brand together. I personally think that designing grid systems help to make this easier.
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The brand guidelines are consistent and help guide the user in understanding the brand further along with giving them strict information on how to work with the logo, colour and type which is crucial for success.
Project Links.
https://dribbble.com/shots/3352789-Spark-Creative
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