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SPARK CREATIVE BRIEFING AND PLANNING

Jacob Ham

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BRIEF INITIATED.

6th February 2017

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BRIEF DEADLINE.

13th March 2017

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Brief.

Created in early 2015, Spark Creative is a web design agency that designs and codes both front and back end websites. Sparks work ranges from one page portfolios to fully operational banking websites. Spark Creative is set in the heart of Manchester, and in the future, will be expanding to an office space in London. Spark Creative was formally known as Get Spark, however decided to re-brand themselves to develop a bigger presence and fully launch our brand with the full potential, that they initially hoped for.

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Creative Solution.

The solution is to develop an array of branding that represents Spark Creative in a creative and dynamic way. Using the shape of a lightning bolt combined with a wordmark to create the new branding for the brand. The branding should be unique and consistent throughout.

 

Contents.

This project should include:

  • Brand Guidelines both digitally and printed

  • Business Cards that should be double sided

  • Letter Head

  • Logo design with protection

  • Social media layouts

  • Wallpapers

  • Word documents

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Planning.

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Mind Map.

I decided to create a mind map to explore and break down both the brief and potential areas for development for the initial logo design. I discussed and looked into how splitting the name up of the brand and using different colours can display the wrong or right message, which is crucial for a creative studio. Along with breaking down the brief it was also crucial to gather ideas for initial research for the project, this included gaining keywords to use while searching on sites where I plan to research.

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6th February 2017.

  • Brief initiated.

  • Start initial development of research.

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10th February 2017.

  • Start developing logo design ideas.

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13th February 2017.

  • Present chosen concepts to client.

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14th February 2017.​

  • Finalize logo design.

  • Start developing grid styles along with creating branding assets following a consistent style.

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20th February 2017.

  • Finalize brand assets with clients approval 

  • Start developing brand guidelines that must be in depth and concise. 

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6th March 2017.

  • Present the client with the first draft of the brand guidelines that should be proofread and drafted.

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7th March 2017.

  • Start making final changes to the brand guidelines.

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13th March 2017.

  • Transfer all files to the client via Dropbox in .ZIP format making sure all files are ready for print.

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