STREAMER MARKET BRANDING

Jacob Ham

DATE

27th March 2017

DEADLINE

27th March 2017.

Brief.
To create branding for a upcoming business known as Streamer Market, which represents both their audience and their service which is aimed purely at gamers.

Creative Solution.
To create an iconic branding that helps Streamer Market achieve their mission which is to give everyone the ability to create their dream livestream, no matter their budget, and to become the number one pre-made graphic design store and studio for content creators.

Why the redevelopment?
Since the initial development of the Streamer Market branding back in June 2016 and when it was launched on August 1st, the website has reached over 520,000 visits. Although the branding fits the original purpose, it was time to think of the bigger picture. That picture being working with industrial based clients that will open up bigger opportunities for the brand.

What is to redevelop?
Even though the logo design will stay the same and the purpose of the company will do to. The branding will be changed completely and in return look much more professional and appealing to custom clients alongside the premade market.

Conclusion.
In result of undertaking this project with the concept of improving my work from nearly a year ago, I am rather overwhelmed with the outcome and difference in quality.

Logo.
Although the logo produced first time around, was one of my favourite I have ever designed. The newer version fixes issues that has messed with my mind over time. Fixing the top left edge and the overall flow of the logo, in my opinion it was a much-needed addition to the logo that makes Streamer Market will benefit from.

Brand Assets and Guidelines.
The first outcome of the project was far less superior compared to the result of the rebranding, the assets previously felt unprofessional and lacked consistency. The new designs follow the same grid system, type setting and colour scheme unlike the original did not. The first time around the guidelines happened to be very weak and contained barely any protection for the logo, colour, type and assets of the brand. Fast forward eight months, the new set of guidelines are both in depth and strict that will help Streamer Market avoid their branding being misused by anyone who works with them.

Behance.

When Streamer Market was first announced back in August of 2016, I published the branding on my portfolio and social media accounts. So, when I was contacted by Billy to redevelop the branding, it was a great opportunity for me to redevelop my portfolio to a higher standard.

The idea.
I had the idea of really wanting to better myself in the way it was put together. Having that in mind, I decided to showcase as much detail into what was changed from the original logo and branding. The best way to accomplish this was creating Gifs that switch in frames of various information whether that was colour, type or the website.

Project Links.

https://www.behance.net/gallery/41267291/Streamer-Market-Identity

https://dribbble.com/shots/3315570-StreamerMarket-V2

https://dribbble.com/shots/3339236-Streamer-Market-Guidelines